NBA Players & Luxury Watches

NBA players are known to be some of the best-dressed athletes in professional sports and more often than not, high style is accompanied by fine timepieces. It’s no secret that many NBA players have large luxury watch collections and some of them have even served as official watch ambassadors for some of the industry’s top brands.

Giannis Antetokounmpo

Giannis Antetokounmpo, signed a five-year, $228 million extension with the Milwaukee Bucks in December 2020. During the contract signing, the “Greek Freak” had a stainless steel Audemars Piguet Royal Oak Offshore Diver with a black rubber strap on his wrist.

He is also spotted wearing a few Rolex watches including an understated stainless steel Oyster Perpetual and the steel and black Cerachrom Daytona ref. 116500LN with a white “Panda” dial.


Nikola Jokić

In 2018, Nikola Jokić signed a five-year contract extension with the Denver Nuggets worth a reported $147 million, which turned out to be a solid investment for the franchise. When Nikola Jokić was awarded the NBA Most Valuable Player Award for the 2020-21 season, not only was he the first Nuggets player to ever receive the title but he’s also noted as the lowest draft pick ever to win the award.

During a basketball exhibition match in Belgrade, Nikola Jokic (who was sat next to tennis star and fellow Serbian Novak Djokovic) was spotted with a hefty rose gold Hublot watch on his wrist, which we’ve seen him wear several times since. He also wears a Rolex GMT-Master II with a blue and black bezel often nicknamed the “Batman” among watch enthusiasts – a great choice for the player who goes by the nickname the “Joker.”


Damian Lillard

When six-time NBA All-Star Damian Lillard isn’t busy training and playing for the Portland Trail Blazers, he’s probably in the studio making music. He’s already released three studio albums under his rap name, Dame D.O.L.L.A.

Although Damian Lillard was recently signed on as a Tissot watch ambassador, we’ve seen him wearing a couple of classic Rolex watches too. He’s got the perennial favorite Rolex Day-Date watch in yellow gold fitted with the iconic President bracelet, as well as a two-tone Datejust II with a black dial and Oyster bracelet.


LeBron James

Fans of LeBron James will tell you he is the greatest basketball player of all time. The megastar joined the Los Angeles Lakers in 2018 with a four-year, $153 million contract. He ranks as the fifth highest-paid athlete in 2021, according to Forbes. Along with a bevy of accolades, the four-time NBA champion has also amassed quite the luxury watch collection with timepieces from brands like Patek Philippe, Audemars Piguet, Richard Mille, and of course, Rolex.

LeBron James was an ambassador for Audemars Piguet at one point (he even had a limited-edition model made in his honor) so it comes as no surprise that he often wears AP watches, including the limited-edition Royal Oak Concept Black Panther Flying Tourbillon. LeBron James’ Patek Philippe watches include a gold and diamond Nautilus and a Celestial 6102R Grand Complication.

LeBron James’ Rolex watches are numerous too; we spotted him wearing a yellow gold Day-Date II with a black dial, a yellow gold Sky-Dweller, a yellow gold Yacht-Master II, an Everose gold Day-Date 40 with an olive green anniversary dial, and a yellow gold Day-Date 40 with a matching champagne-colored Roman numeral dial. Even the newest iterations of the entry-level Rolex Oyster Perpetual model caught Lebron James’ attention – he opted for the 41mm OP 124300 with the striking coral red dial.


Steph Curry

Often cited as the greatest shooter in NBA history, two-time MVP and three-time NBA champion Steph Curry signed a five-year, $201 million extension in 2017 with the Golden State Warriors – the NBA’s first contract worth over $200 million.

Steph Curry’s taste in watches reveals that he’s a fan of pink gold timepieces. We’ve seen the point guard wearing a pink gold Cartier Santos with a skeleton dial, a pink gold Royal Oak Offshore with a blue dial, and an Everose gold Day-Date President with a chocolate brown dial. Steph Curry has also worn the stainless steel Rolex Deepsea dive watch, which is water-resistant to an incredible 3,900 meters (12,800 feet).



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