The FIFA World Cup is the most watched sports event in the world and it was estimated that World Cup 2018, which was played in Russia, had a combined viewership of 3.572 billion (357.2 crore people) which means almost half of the world’s population watched the tournament.
What would be more interesting is that if we add the audience which watched no coverage at home but caught the action on digital platforms, in public viewing and or in bars and restaurants, 309.7 million of 30.9 crore more people would be added to the above mentioned tally.
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